Tuesday, 1 November 2011

Labels, labels, labels...

As I mentioned in my last post, I had a meeting with the Food Standards officer from Warrington Council at the end of  last week - and it was great. She was so helpful and full of good advice for me and went through all the guidelines I need to meet in terms of my labelling and ingredients lists.

Because I want to sell over the internet, I have to make sure that my pops are labelled with absolutely every ingredient that goes into them - that is the full ingredients list for the sponge cake in the middle down to the full ingredients of the hundreds and thousands on top of them! And although I am going to end up with a list that's bigger than the product itself, I think it is good that you will know exactly what you're buying - and eating! We also went through all the ingredients I was using and found that most of the coating products aimed at cake pop making contain the E numbers that are known to cause hyperactivity in some children. I have already found alternatives to ensure that there are plenty of designs and colours available that don't contain the problem E numbers - and I think they taste even nicer!

I am working hard at making sure that the vast majority of the pops are suitable for vegetarians, and that they will all be labelled so clearly that all my customers can be confident in what they are buying.

I am currently getting a batch of cake pops ready for a sampling session on Thursday night. They are going with a friend to a house party she is attending and will be the first time I try out my new labels. (Because I am giving them face to face to someone, I don't need the full ingredients list on them (which is good because I am still working on that essay!!) but the picture below shows the beginnings of my scheme which clearly shows the flavour of the pop and more importantly has clear allergy advice attached to it.

The last few days have been busy in getting more new pops ready and in developing a labelling system that looks good but that will give you guys all the information you need to know.

What the labels don't say - but what will become more than evident - is that they taste bloomin' delicious :)


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